Dr. Ari Smith Cordtz is a serial entrepreneur and specializes in setting up the sales and client support departments for startup and early stage specialty food and beverage companies. Prior to Sonoma Beverage Consulting, she was Vice President and Co-Founder of Vibranz, Inc., producers of organic functional beverages (probiotic teas). During her tenure at Vibranz, she led the team that secured distribution in over 1400 upscale stores in less than 13 months. Preceding Vibranz, Ari served as the Vice President of Sales and Marketing and was Co-Founder of Sonoma Sparkler(sparkling juices, 1999-2010). During her tenure at Sonoma Sparkler she was responsible for growing brand sales from -0- to over 3,000 upscale independent stores. She also secured international distribution in China, the Philippines, Canada, the Caribbean & Kuwait among other countries.
Known as a pioneer in the field of electronic meetings, Ari held the position of National Sales Manager or V.P. of Sales for several companies, including: Info-Media Corporation (1980 – 1983), one of the first companies to offer email and chat system software commercially available.
She continued on to the field of audio and video conferencing, serving as Vice President of Sales of Teleconferencing Systems International (Elk Grove, Il 1984 – 1987) and National Director of Sales as well as corporate board member for Business TV Guide, (Altadena, CA 1988 – 1991). She then moved into the arena of corporate training and development serving in executive positions with various companies.
Always the seeker, she left the corporate world to complete graduate work, earning a Master’s of Divinity (1994) and in 1998 completed her Doctorate of Divinity from Emerson Theological Seminary. Her undergraduate degree is a Bachelor of Science in Human Relations and Organizational Behavior, from the University of San Francisco.
With her post-graduate education emphasis on world religions and transpersonal (spiritual) psychology she served for six years as the Director/CEO of “The Center for Life Enrichment” in Rohnert Park, CA, a non-profit corporation. She left this position to found the Sonoma Sparkler company with her husband, David Cordtz.